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The Truth: reaching the first place in Google search results involves investing a lot of resources, having a lot of time and, above all, a lot of patience. It is only achieved with good content.

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The definition of SEO is known to many in the world of digital marketing.

However, keep in mind that SEO best practices are constantly changing.

Perhaps the only thing that has remained constant in the last 10 years is its definition: "Search Engine Optimization" through techniques that help to position web pages.

The goal is that your potential customers can find you through search engines like Google, Bing or Yahoo!

IN ORDER NOT TO FALL INTO LIES, CONSIDER:

Although search engines analyze titles, keywords, image names and internal links - to mention some of the factors - the reality is that there are many components that must be optimized if you want to have a good positioning .
As if that weren't enough, search engines also record a website's layout and structure, visitor behavior, and other external factors, to determine a website's ranking or relevance.

So far a basic definition of SEO goes, but the reality is that it is more complex than that.
To complete this definition, we are going to discard concepts that can be confused with SEO and some others that are often not considered and are very important.

IT IS NOT INCLUDE AND REPEAT KEYWORDS

Optimizing your website is not synonymous with repeating your keywords ad nauseam. In fact, this can affect your search engine rankings as it is considered bad practice. Also, the engines already recognize when you put this into practice.
The recommendation is to position keywords naturally, without forcing it. There is no rule for the number of times you should include keywords, but if you feel like you've repeated them many times already, you'd better stop doing it.

FOCUS ON RELEVANT CONTENT

It may seem illogical, but we recommend that you don't spend your time thinking about where to include your keywords before creating a new page or writing a blog post.
You should first focus on what really matters to your audience or buyer persona , not on the number of times a certain keyword is repeated.
Each blog post will be relevant to the extent that the content is educational and includes information that users believe answers their questions.

SOCIAL NETWORKS ARE VERY IMPORTANT

In the last decade, one of the most relevant changes regarding SEO has focused on the role played by social networks.
A few years ago social networks were not relevant to position your content in search engines, but now SEO depends a lot on them.

Think of SEO as a puzzle. social media and the content you post are pieces.

USER EXPERIENCE IS IMPORTANT

Finally, seriously consider the following: one of the most important components of positioning is the experience and time that visitors spend on your website.
It is not enough to just position your website, you must have relevant content and a good experience that motivates your users to spend time on your site.

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