Also known as faceted search, product filtering allows customers to narrow down their product searches centered on multiple criteria such as price, color, size, reviews, and more. Using filters on your online store can help your customers navigate products in the manner they prefer. Product filters can be available on category, brand, and search pages. Learn more about the product filter wordpress plugin .
Consider the visitor’s point of view: who has time to sift through long listings to find the product they’re looking for? Many customers would rather switch to another store than wade through a seemingly endless list of product variants. This is why product filtering is an essential part of your online store.
As you can see, allowing there are many options from which you can choose to filter out your goods. You can also specify which filters should be displayed by default for your entire storefront, as well as which filters should be displayed for each of your store’s categories. This is useful if your store’s categories contain a variety of products that your customers may want to filter by different criteria.